Kroger, a super market based in Cincinnati launched a mobile payment app. This app not only eases the checkout process, but also combines the loyalty card information.
After the users enter their PIN number or login via their bio metric information, they will be able to use a QR code to complete their purchase.
Speaking at the launch of the mobile payment app, the CEO of the company’s personal finance and corporate strategy integration head stated:
Kroger is redefining the customer experience by creating innovative ways to pay at our stores and online
Gary Millerchip, CEO of Kroger Personal Finance and Corporate Strategy Integration lLad
The company has also introduced Kroger Rewards debit card which connects to shoppers’ bank account directly. Read more here.